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Established in 1966, Rich Year Farm, with its long-lasting history, is a diversified business. It is also an independent temperature-controlled mushroom cultivation farm, covering upper, middle, and downstream industries of edible mushroom spawns in Taiwan.
We chose three species of famous fungi cultivated at the farm for our mascot design. Given vivid and vigorous character design and bright youthful colors, the products target at young groups and are attracted to the public.