Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Publish your
Public Value Project

Present your public value project in the iF WORLD DESIGN GUIDE (for free).

Publish your project

Apple Watch / Watch

Apple Watch
Apple Watch

Discipline: Product

Discipline: Product

Apple Watch features revolutionary new technologies, a pioneering interface, and a design that honors the rich tradition of watchmaking. Apple Watch’s design and interface were created specifically for a smaller device. The Digital Crown is an innovative way to navigate, the display features Force Touch, which senses the difference between a tap and a press, and the Taptic Engine enables a new vocabulary of notifications you can both hear and feel. The beautifully designed and durable Apple Watch enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum, and 18-karat gold.

The idea of combining classic materials such as leather and metal with state-of-the-art technology to create a very individual fashion accessory has resulted in a delightful product offering a holistic user experience. The Apple Watch scores highly for each design detail and is an altogether extraordinary piece of design. For us, it is already an icon.
Jury Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE
Design Agency

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE