With the debut of the new Passat, Volkswagen is revealing a design that combines stylish clarity with a powerful image. A design that is not simply fashionable but is contemporary. A design that is not whimsical but is expressive. A design in which every line has a purpose. A design that will leave a mark on its era. In the new Passat, Volkswagen has created a saloon car that bridge over to a higher class. As the most successful European business car, the Passat represents a new type of business class – a transition car between the mid- and premium classes and between the B and C segments.
Reinterpreting such a classic brand requires a great deal of sensitivity. We were fascinated by the consistency in the sense of form follows function with which the pure and expressive design language has been applied throughout the whole concept, in both the interior and exterior. The VW Passat unites minimalism with strong detailing. Practical use is combined with the highest level of elegance.