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MAMA BABY / Pregnancy tests

MAMA BABY
MAMA BABY

New mother has no experience. They have to spend time reading the instruction of pregnancy test when there's no one to help. MAMA BABY redesign the pregnancy test which features an interesting and emotional way to make it more intuitive to use.
MAMA BABY looks like a woman wearing a checker dress. The test strip has 2 type of checker pattern. The visual illusion makes the curved checker pattern symbolize the image of pregnancy woman's belly that it gives a more intuitive and pleasant user experience. When the checker expanded, user realizes clearly whether she is pregnant. It fills the user with more expectation while waiting for the result.

University

National Taiwan University of Science and Technology

National Taiwan University of Science and Technology
Taipei, Taiwan

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Design

National Taiwan University of Science and Technology

National Taiwan University of Science and Technology
Taipei, Taiwan

Yan-Jang,Cheng/Mu-Chern,Fong/Hui-Chuan,Ma

GO TO PROFILE
Design

National Taipei University of Technology

National Taipei University of Technology
Taipei, Taiwan

Pei-Chih,Deng