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Ministerium für Glück / Transmedia campaign

Ministerium für Glück
Ministerium für Glück

Inspired by the country of Bhutan, we established the provocative metaphor „Ministry of happiness and well-being“. As part of our transmedia campaign we traveled across Germany, interviewed experts, politicans, comedians and citizens, organized events and activity days on the subject of happiness and well-being and designed all promotional material as well as activities in all medias. Only through this diversity, creation of gross national happiness can be accomplished.
Video: http://youtu.be/BjPrfvgJy7I

University

Hochschule Mannheim

Hochschule Mannheim
Mannheim, Germany

Design

Ministerium für Glück und Wohlbefinden

Ministerium für Glück und Wohlbefinden
Bertrange, Luxembourg

Gina Schöler Daniel Clarens