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Inspired by the country of Bhutan, we established the provocative metaphor „Ministry of happiness and well-being“. As part of our transmedia campaign we traveled across Germany, interviewed experts, politicans, comedians and citizens, organized events and activity days on the subject of happiness and well-being and designed all promotional material as well as activities in all medias. Only through this diversity, creation of gross national happiness can be accomplished.
Ministerium für Glück und Wohlbefinden
Gina Schöler Daniel Clarens