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Cold Cake / Kuchen

Cold Cake
Cold Cake

On the ice cream cake, there is a specific candle.
As eating the ice cream cake, people will notice the candle is a part of sculptures.
The shape of entire New York and the statue of liberty will come into view.
And then they will be able to read a hidden message.
And thus, they are going to scan QR code that links to Greenpeace homepage, understand
the seriousness of global warming and think of what they can do to prevent global warming.
So we designed that makes people alert to global warming.

University

Gachon University

Gachon University
Incheon, South Korea

Design

Gachon University

Gachon University
Incheon, South Korea

Creative Director_Ju-ho Han/ Art Director_Yearn-hwan Ju/ Copy writer_Yeo-Kyu Kim