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EXO - XOXO, Growl / Album

EXO - XOXO, Growl
EXO - XOXO, Growl

Discipline: Packaging

Discipline: Packaging

The twelve-member boy group, EXO’s first album demonstrates the concept of the everyday life of ”aliens from the exoplanet”, in which the theme is ”school”. For this concept, the package was made in form of a notebook, which students are most familiar with. The booklet is stowed in form of a yearbook with names and photos. Along with necessary stationary items, such as a note, pencil, eraser, ruler, and glue imprinted with school emblem along with new heart and round logo, EXO’s merchandise items were made. The first repackage album Growl’s main concept is ”street-look”, which characterizes members’ lives after-school connecting the two albums as one.

Client / Manufacturer

S.M.Entertainment

S.M. ENTERTAINMENT
Seoul, South Korea

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Design

S.M.Entertainment

S.M. ENTERTAINMENT
Seoul, South Korea

Heejin Min (Art Director, Design), Gowoon Jeong (XOXO design, Growl design), Woocheol Jo, Hyunji Kim, Yoori Kim, (XOXO design), Eunkyung Hong, Yemin Kim (Growl design)

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