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Pure - BMW i Wallbox / Wall box

Pure - BMW i Wallbox
Pure - BMW i Wallbox

Discipline: Product

Discipline: Product

“Pure - BMW i Wallbox” combines BMW i’s sustainable esthetics with an array of functional user benefits. Its design language shows a direct link to the BMW i cars: dynamic lines, twisting surfaces or the characteristic “Stream Flow” design all contribute to a seamless BMW i experience. In the car the “Stream Flow” marks the transition area between backside window and rear end of the car. In the “Pure - BMW i Wallbox” it is translated into a waisted center part which suggests dynamism, offers a clear focus for the eye and strongly communicates the link between the BMW i and its charging station.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group Designworks USA

BMW Group DesignworksUSA
München, Germany

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