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Alape A˘Form / Catalog

Alape A˘Form
Alape A˘Form

Discipline: Communication

Discipline: Communication

Alape evinces the diversity of its basins, vanity units and washstands with the A˘form catalog. The focus is on the glazed steel material, introduced on the cover by two-stage blind embossing in a glazed steel look. An Image section deals with the advantages of the material and the history of the company. The catalog also has a Product section and a Technical section. The latter has a different feel with its uncoated paper and complements the inspiring Picture section with technical details. In this way Alape’s image and product diversity are expressed on the highest level of design and quality in the 144-page catalog.

Client / Manufacturer

Alape

Alape GmbH
Goslar, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

Peter Martin (Managing Director), Birte Helms (CD), Johannes Kemnitzer (AD), Annabelle Lyhs, Stephanie Stieglitz (Design), Christian Gieb (Final Art)

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