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Mac Pro / Desktop computer with unified thermal core

Mac Pro
Mac Pro

Discipline: Product

Discipline: Product

The new Mac Pro is the most powerful, yet radical Mac that Apple has ever designed. Packed with an unprecedented amount of power in an unthinkable amount of space, the Mac Pro contains breakthrough design inside and out. Architected around an innovative, unified thermal core, the new Mac Pro features dual workstation-class graphics cards, the latest Intel Xeon processors, ultra-fast Flash storage, and incredibly high performance I/O. A precisely machined, polished and anodized enclosure houses this advanced technology in an extraordinary design that stands just 9.9" tall and 6.6" in diameter.

In the computer category, which has seen little evolution over the last years, Apple managed to find a completely new approach to desktop computers with a very sculptural, unique design language which derives from the functionality inside. But it is not only the design execution from the outside but also the attention to the details in the inside of the computer and the overall structure of the design which really convinced us.
Jury Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE
Design

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE