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iPad Air / Tablet with dramatically thinner design

iPad Air
iPad Air

Discipline: Product

Discipline: Product

iPad Air is the latest generation of Apple’s category defining device, featuring a stunning 9.7“ Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20% thinner and 28% lighter than the fourth generation iPad. With a narrower bezel the borders of iPad Air are dramatically thinner – making content even more immersive. iPad created an entirely new mobile computing experience, and iPad Air is another big leap ahead. Not only is it the thinnest, lightest 9.7“ iPad ever made, it is also the most capable.

This iPad Air proves that it is still possible to further advance a very successful and saturated model and so it succeeds again with marvelous technology that uses even less power. A very good job was done in the power management as well as in the technology of the retina display. The iPad is lighter and thinner but the price is the same as the previous one. So all in all it has innovation, good design and a fantastic technology and operating experience.
Jury Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE
Design

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE