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iPhone 5c / Smartphone in five colors

iPhone 5c
iPhone 5c

Discipline: Product

Discipline: Product

iPhone 5c features an all-new colorful design combined with the amazing technologies of iPhone 5 and more. It includes the stunning 4” Retina display, the blazing-fast A6 chip, iSight and FaceTime HD cameras, ultrafast LTE wireless, and great battery life. iPhone 5c comes in five vibrant colors and was built around a steel-reinforced frame that also acts as an antenna. It’s attached to the outer shell in individual pieces, then laser welded together to achieve a precise fit. This structural integrity makes iPhone 5c pleasingly solid to the touch – unlike any plastic phone you’ve ever held. iPhone 5c feels as significant as it looks.

It is very impressive how Apple has managed to maintain their iconography despite taking a different production method with this new phone. Apple has changed the product without changing the character in itself. The new colors add freshness to the product and enliven it. This is a product that is executed very well for the market.
Jury Statement
Client / Manufacturer

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE
Design

Apple

Apple
Cupertino, CA, United States

GO TO PROFILE