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Product Experience 2012 / New product launch

Product Experience 2012
Product Experience 2012

Discipline: Communication

Discipline: Communication

In order to impress sales professional from all over the world, something truly spectacular must be presented. Therefore the sales training for the launch of the Golf 7 had to be something special – something big: an event with 14,000 Volkswagen staff, in a setting that – like the car – stands for design, significance and perspective – the futuristic Expo ground in Zaragoza, Spain. Every day 400 guests experienced a 24-hour training packed full of thrilling moments. A spectacular opening and innovative workshops made the new features of the Golf experienceable. The emotional evening event in the "Torre del Agua" provided a stunning final.

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

ZIBERT + FRIENDS GmbH

ZIBERT + FRIENDS GmbH
München, Germany

Sandra Franke-Simon (Creative Director), Timm Wilks (Art Director)