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To mark the relaunch of the leading florist Blume 2000 in Germany, Studio Oeding created a holistic Corporate Design along with a style guide and shop concept. In designing a range of own brands, a special challenge was faced: to make more than 400 products for customers and yet always speak the same brand language. Following a very successful test run in the Hamburg stores, the new design is now used throughout Germany.
Studio Oeding GmbH