Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Blume 2000 / Corporate Design

Blume 2000

Discipline: Communication

Discipline: Communication

To mark the relaunch of the leading florist Blume 2000 in Germany, Studio Oeding created a holistic corporate design along with a style guide and shop concept. In designing a range of own brands, a special challenge was faced: to make more than 400 products for customers and yet always speak the same brand language. Following a very successful test run in the Hamburg stores, the new design is now used throughout Germany.

Client / Manufacturer

Blume 2000

Blume 2000
Norderstedt, Germany

GO TO PROFILE
Design

Studio Oeding GmbH

Studio Oeding GmbH
Hamburg, Germany

GO TO PROFILE