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Red Bull Illume / Multisensory packaging

Red Bull Illume
Red Bull Illume

Discipline: Packaging

Discipline: Packaging

The innovative promotional packaging perfectly sets the scene for the “2013 Red Bull Illume Image Quest“, a competition for action and adventure sports photography. On opening the packaging, a logo lights up and the sound of camera flash starts simultaneously taking the customer directly into the world of photography. The media kit, consisting of the packaging solution and a USB Flash drive in the form of a Leica S camera, brings the “2013 Red Bull Illume Image Quest” to life nicely. The exclusive soft-touch finish combined with the UV gloss varnish lettering “Prepared to be” gives the packaging a particularly elegant and eye-catching appearance.

Client / Manufacturer

Karl Knauer

Karl Knauer KG
Biberach / Baden, Germany

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Client / Manufacturer

ROX Asia Consultancy Ltd.

ROX Asia Consultancy Ltd.
Emsdetten, Germany

Design

zooom production GmbH

zooom production GmbH
Fuschl am See, Austria

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