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Mammut / Packaging design

Mammut
Mammut

Discipline: Packaging

Mammut

Discipline: Packaging

For the winter season 2013/14 Hauser Lacour worked on a comprehensive redesign of the “Alpine Baselayer” product range for Mammut Sports Group AG. Alongside the packaging for the two product lines ”Go Warm” and ”Go Dry” the team headed by Prof. Laurent Lacour also developed a new point-of-sale concept, a sales leaflet and numerous banners. In this way a high-end, cross-media concept was realized in collaboration with Frankfurt-based photographer Tim Thiel and the graphics experts at Minddesign in London.

Client / Manufacturer

Mammut Sports Group

Mammut Sports Group AG
Seon, Switzerland

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Design

Hauser Lacour

Hauser Lacour
Frankfurt a. M., Germany

Laurent Lacour (Strategic Planning), Alexander Horn (Creative Design)

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Design

MindDesign

MindDesign
London, United Kingdom

Holger Jacobs (Art Direction), Hanna Bischof (Graphic Design)