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Fraport AG / Signage System

Fraport AG

Discipline: Communication

Fraport AG

Discipline: Communication

Characteristic meanings from airport vocabulary and corporate acronyms are the base for the signage and orientation system of the new headquarter of the Fraport AG. By using light-sensitive foil the main guiding themes – transparency and luminance – are significantly highlighted. Instead of additive elements, only existing surfaces are used as carrier of information. With this the signage system connects with the architecture around itself and defines the neuralgic points inside the building.

Client / Manufacturer

Fraport AG

Fraport AG
Frankfurt a. M., Germany

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Design

Hauser Lacour

Hauser Lacour
Frankfurt a. M., Germany

Laurent Lacour (Strategic Planning), Henning Walther (Creative Direction), Alexander Horn (Graphic Design), Angelika Wendt (Project Management)

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