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Burkhardtsmaier Teaser / Teaser website

Burkhardtsmaier Teaser
Burkhardtsmaier Teaser

Discipline: Communication

Discipline: Communication

The audio system manufacturer Burkhardtsmaier builds customized premium audio components, striving to create a unique and pure tonal experience for music lovers. With a reduced visual design, the teaser website focuses on the acoustic experience. Triggered by a mouseover effect, words like "happiness", "courage" or "love" appear on the screen. Every word is accompanied by a specially composed sound which makes the meaning of the word and "the essence of sound" come alive. All fifty sounds are symphonious, meaning that even shifted playback never results in dissonance.

Burkhardtsmaier has created a strong message with its minimalistic teaser website that focuses on the essence of sound. The user can listen to acoustic expressions of feelings such as hope, triumph, and jealousy. This simple mechanism fittingly describes what it is like to buy products from Burkhardtsmaier. It is a great joy to visit the website, keeping users engaged with the brand in a unique way.
Jury Statement
Client / Manufacturer

Burkhardtsmaier

Burkhardtsmaier
Untergruppenbach, Germany

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Design

Panama Werbeagentur GmbH

Panama Werbeagentur GmbH
Stuttgart, Germany

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