SPAA
SPAA
SPAA
SPAA
2014

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SPAA

High school

SPAA is a high school in South Korea that focuses on creative education. Its identity is based on the idea that it is a school for creative individuals. Each dot represents a student and all dots varying in size and color represent the uniqueness of each student. The students make up SPAA and the dots form SPAA’s identity. On this grid, the size and color of the dots change, depending on the current status, making it a flexible identity. The dots also act as a grid for one to express their creativity and make a new identity within the grid, paralleling the idea of being a school encouraging creativity.

Client / Manufacturer

intergram

Seoul, KR
Design

intergram

Seoul, KR

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