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JBL Packaging / Branded packaging

JBL Packaging
JBL Packaging

Discipline: Packaging

Discipline: Packaging

JBL Packaging has been designed to clearly communicate the brand and product values. The product is given center stage like a musician on stage. The design language of “Core and Shell” is used on packaging and product for consistency: with a JBL orange core and a white shell with all communications details. Logo and product information are grouped into the black front panel so relevant information can be found quickly. Gloss UV dots on the top panel give the user a fun haptic experience of the product before unboxing. The out of box experience has been designed with the least amount of steps required to get to the product.

Client / Manufacturer

Harman Consumer Group

Harman International Industries, Inc.
Northridge, CA, United States

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Design

Harman Kardon

Harman Design Center
Shenzhen, China

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