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Asstel Landingpage / The worst client

Asstel Landingpage

Discipline: Communication

Asstel Landingpage
Asstel Landingpage
Asstel Landingpage

Discipline: Communication

Companies that utilize a digital sales channel, like the direct insurer Asstel, not only need a high profile but also a good Google ranking. However, insurance is not the most fascinating topic out there. We therefore created a viral campaign that tackled the tedious topic from a more entertaining perspective: what if "Die Hard" hero John McClane was a client of Asstel? How much damage can one man cause within 98 minutes of cinema? These questions provided our target group with a humorous backdrop for reflecting on the serious topic of insurance.

Communication about insurance is typically dry and uninteresting but Asstell managed to make the landing page much more user-oriented and entertaining with this idea. One of the key strengths of this website is its ability to communicate with and entertain the person who visits it. There is a lot of creative insight behind this fun idea, which offers a tremendous benefit to the brand.
Jury Statement
Client / Manufacturer

Asstel ProKunde

Asstel ProKunde
Köln, Germany

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Design

DigitasLBi AG

DigitasLBi AG
Köln, Germany

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