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sTREEt campaign / Campaign

sTREEt campaign
sTREEt campaign

Discipline: Communication

Discipline: Communication

The sTREEt campaign was a public art branding campaign created to raise awareness of damage to street trees and drive change through the collection of signatures. To inform the public about the dilemma facing street trees, the campaign combined a panoramic image of Gangnam's 330 m long Garosu-gil with the campaign identity of “sTREEt” (with the “TREE” brought into relief) to spur a new appreciation for the trees. On-site, a petition calling for protection of the trees was carried out via the mobile Web, with participants able to sign using just their fingers. 10,300 signatures were collected in total.

The concern of this very successful street campaign was to raise awareness about trees in an urban surrounding. The name of the campaign and its very strong logo, which says street and stresses tree within it, is very creative. The placement of the logo is great too because it is always part of the frame, which is the key element of the campaign. As soon as people could see a tree through it, they got involved in the issue and changed their perception of trees.
Jury Statement
Client / Manufacturer

TREE PLANET

TREE PLANET
Seoul, South Korea

Design Agency

Hancomm

Hancomm
Seoul, South Korea

Jae Ki Lee, Sun Jae Doh, Jun Ha Ahn, Sung Yuel Choi

GO TO PROFILE
Design Agency

INSPIRE.D

INSPIRE.D
Seoul, South Korea

Tae Woong Jeon, Boyoung Kim, Dongmin Kim

Design Agency

LIFETHINGS

LIFETHINGS
Seoul, South Korea

Soo In Yang

Design Agency

ENSALT

ENSALT
Seoul, South Korea

Won Dae Ryu

Design Agency

Myoung Ho Lee

Myoung Ho Lee
Seoul, South Korea

Design Agency

Landon Yoon

Landon Yoon
Seoul, South Korea