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We are providing a holistic “seamless” experience through both hardware and software design. It is the world’s first all metal back mobile device, using special formulated aluminum bonded with plastic. The curve back helps it to sit in hand nicely. The edge-to-edge display and micro-drill speaker describes the function itself (4.7” Full HD and BoomSound). Integrating IrDA and Power Key provides intuitive TV remote experience naturally. The BlinkFeed is bringing users the latest news, RSS and friends’ update. Zoe and Ultrapixel camera make the picture alive even in the low light situations, and also change the browsing experience totally.