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Gong-ssi / Branding Identity

Gong-ssi
Gong-ssi

“Gong-ssi Bookstore” is the second-hand bookstore established in 1967. For expressing the type of logo, I used an initial sound of the Korean alphabet in the middle of the store name, “Gong-ssi Bookstore”. The logo consists of many layers of initials like a book which consists of many pages. This identity means a space which is stored with the character of the bookstore, its history and the depth of the knowledge. For expressing colors, I mainly used the brown color which gives us the feeling of antique books. Also, I used the magenta color together. Therefore, I can add energetic and fresh impressions of university students.

University

Samsung Art and Design Institute

Samsung Art and Design Institute
seoul, South Korea

Design

Samsung Art and Design Institute

Samsung Art and Design Institute
seoul, South Korea

John bakhan