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thé Foam / Branding Design

thé Foam
thé Foam

Thé Foam is a ‘shop in shop’ concept store providing just one hour car detailing and a café. Car-enthusiasts seek out Thé Foam’s quality steam car washing services and the café provided for customers to enjoy.  
Thé Foam customers are luxury car owners desiring a comfortable environment among other car enthusiasts to spend their time. Thus, a luxury boutique-feel has been designed to cater to its clientele.  
A car in a cubed space and an “H” on the window signifies a clean car. Conveying luxury and warmth, the visual identity associated with Thé Foam is a diagonal line and a graphic foam pattern with the slogan ‘Auto Friendly Café’. 

University

Samsung Art and Design Institute

Samsung Art and Design Institute
Seoul, South Korea

Design

Samsung Art and Design Institute

Samsung Art and Design Institute
Seoul, South Korea

Communication Design, Hyungsuk Lee