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share&surprise / packaging

share&surprise

Our visual design concept comes from the idea of surprises and sharing. We implemented a progressive design from the exterior to the interior of our packaging. Moreover, at the bottom of our inner box, where the cake is placed, we designed a continuous image allows our customers to experience special surprises while enjoying cake.
On the structure aspect,We designed a cake-cutting knife on the box to reduce the resources consumed and waste produced. Also we added a cover, which allows our cake box to have more strength and at the same time better preserve the cake while presenting a multi-layer visual effect.

University

Asia university

Asia university
Taichung, Taiwan

Design

Asia university

Asia university
Taichung, Taiwan

JHONG/JIA YING Shu Yuan Lin