Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Free-ratio Camera / Product design

Free-ratio Camera
Free-ratio Camera

Getting the inspiration from the form of roll films, this camera provides a more intuitive way to take different ratios of pictures as you wish. The ratio of your photograph is decided by the length of the OLED screen you pull out.
If you want to take an ordinary ratio photo you just have to pull out a short section of the OLED screen to fit the composition of the photo you want. If you want to take a wide angle photos , you just pull the OLED screen to the length you want.
It’s free to you to design the ratios of your photos no matter it’s about landscapes, portraits, skyscrapers or even handwritings on a paper.

University

Tsinghua university

Tsinghua university
Beijing, China

University

Beijing Institute of Technology

Beijing Institute of Technology
Beijing, China

Design

Tsinghua university

Tsinghua university
Beijing, China

Xinyuan LU , Yin WU

Design

Beijing Institute of Technology

Beijing Institute of Technology
Beijing, China

Bolong HUANG , Jinghui DENG