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JPS JUST RED & BLUE / Cigarette packages

JPS JUST RED & BLUE

Discipline: Packaging

Discipline: Packaging

With the sophisticated packaging design for the „add free“ JPS line extension, Lothar Böhm meets the taste of eco-oriented smokers. Supported by the naming and the key visual, an embossed tobacco leaf, comes the product benefit alive: additive free tobacco for pure smoking pleasure. The untreated, uncoated cardboard functions as a haptic design element. The result is an accessible, attention-grabbing design, which substantiates the natural, commodity-related production – giving a new impulse to the brand in line with the quality promise of JPS.

Client / Manufacturer

Imperial Tobacco Group PLC

Imperial Tobacco Group PLC
Bristol, United Kingdom

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Design

Lothar Böhm

Lothar Böhm Associates GmbH
Hamburg, Germany

Christine Lischka (Managing Partner), Arne Fehlhaber (Design Director), Christian Deierling (Senior Account Manager)

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