Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

CNN Ecosphere / Website

CNN Ecosphere

Discipline: Communication

CNN Ecosphere

Discipline: Communication

In November 2011, the UN hosted the COP17 Conference on Climate Change in Durban. CNN wanted to make climate change topical again and launched the CNN Ecosphere project: a living digital ecosystem growing from tweets tagged with #COP17. Plant a thought. Watch it grow. The core message of the multi-channel campaign (ads, YouTube, Social Media, TVC, Online-Promo etc.) was to call on people to plant their ideas with hashtag #COP17 and follow the evolving global conversation on: www.cnn-ecosphere.com/cop17. Then, the CNN Ecosphere emerged inside COP17 as a digital installation bringing 120,000 voices to the conference. *Google Chrome recommended.

Visually appealing real-time representation of the development of a sustainability discussion during the Rio+20 UN summit. Like watering a plant, each tweet stimulates growth and forms a conversation. New thoughts are like seeds that grow through shares and similar thoughts. State-of-the-art!
Digital Media - selected by Conrad Caine
This is an interesting visualization of the data. It is not just counting and counting / boring numbers. It’s also symbolic / help grow. Technologically impressive but the beautiful aspect is that wonderful symbolic methaphor of the more that you are debating about this subject the more you are growing a tree on earth. It’s got that lovely meaning that you are making a contribution toward the debate. Unique and very usable
Jury Statement
Client / Manufacturer

Turner Broadcasting System Deutschland

Turner Broadcasting System Deutschland
München, Germany

GO TO PROFILE
Design

Heimat Werbeagentur GmbH

Heimat Werbeagentur GmbH
Berlin, Germany

GO TO PROFILE