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Reference ID / TV

Reference ID
Reference ID

Discipline: Product

Discipline: Product

Masterly manufacturing, fine materials and extreme customizability to the point of personalized uniqueness. The Loewe Reference ID is the first TV that is completely configurable: frame in various anodized aluminum, any paints, high quality real gold or silver plating or fine woods and leathers. The back wall in genuine glass, wood, leather or nacre. The speaker screen can simply be plain-colored, patterned or by digital printing or embroidery customized with desired graphics, logos or monograms. The confident speaker range already hints at the impressive sound. The clear, reduced design provides the basis for the architectural integration. An LED backlighting is also selectable.

This product strikes a beautiful balance between electronics and furniture. In this way it can become an integral part of the home environment. It is very daring to put a product on the market that is so different from others but this products succeeds in doing just that.
Jury Statement
Client / Manufacturer

Loewe

Loewe AG
Kronach, Germany

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Design

Loewe

Loewe Design
Kronach, Germany

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