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FÜRSTENBERG / Product introduction mailing

FÜRSTENBERG

Discipline: Communication

FÜRSTENBERG
FÜRSTENBERG
FÜRSTENBERG

Discipline: Communication

Gourmet Line BLANC by Porzellanmanufaktur FÜRSTENBERG was developed in cooperation with three star gourmet chefs for premium-class gastronomy and hotel businesses. It stands out, because of the application of two glazings. During market introduction, it was imperative to convey, within our mailing, the very special haptic experience as well as the advantages of the product series to the target group. The mailing concept comprises the two-glazing porcelain pattern, product brochure, packing design, a hand-written cover letter as well as twelve enclosed recipe cards for dishes arranged on different plates of Gourmet Line BLANC.

Client / Manufacturer

Porzellanmanufaktur FÜRSTENBERG

Porzellanmanufaktur FÜRSTENBERG GmbH
Fürstenberg, Germany

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Design

B:SiGN Design & Communications GmbH

B:SiGN Design & Communications GmbH
Hannover, Germany

Helmar Brodehl, Monika Harp, Sven Kasten, Matthias Stoch

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