Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Yuica / Silicone steamer packaging

Yuica
Yuica

Discipline: Packaging

Discipline: Packaging

The concept of the design is to differentiate Yuica from imported steamers and to show the safeness and high quality of the Japanese product. The name Yuica has two Chinese characters, “tie” and “glamorous”, to express the bond and between the loved ones and how the product brightens up their table, while a “Y” shaped red string symbolizes their strong tie. By using images inspired by Japanese traditional food, people can associate with the product colors with just one glance. They can also tell the color by looking at the sides of the box, and the engraving on the front represents the Japanese tradition and the high quality it provides.

Client / Manufacturer

MAKINO TRADING CO., Ltd.

MAKINO TRADING CO., Ltd.
Sagamihara, Japan

GO TO PROFILE
Design

MAKINO TRADING CO., Ltd.

MAKINO TRADING CO., Ltd.
Sagamihara, Japan

Mika Kanai, Airi Wakabayashi, Shogo Oizumi (Photograph), Tsuyoshi Nojima (Package construction)

GO TO PROFILE