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XUE XUE COLORS / Interactive art and color archive

XUE XUE COLORS
XUE XUE COLORS

Discipline: Communication

Discipline: Communication

To promote and distinguish our own colors and identities, XUE XUE COLORS aims to raise the awareness of Taiwan’s cultural colors by taking inspirations from Taiwanese art masters and the Nature beauty of Taiwan. XUE XUE COLORS website established an archive of over 5,000 art pieces and photography that reflect the color inspirations of Taiwanese culture. Additionally, it has extended from website to mobile application XUE XUE COLORS app to enable the users to build their own archive of color inspirations. It encourages the public to take photos from various regions in Taiwan and share their palettes inspired by the photos online.

Client / Manufacturer

Xue Xue Institute

Xue Xue Institute
Taipei, Taiwan

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Design

Xue Xue Institute

Xue Xue Institute
Taipei, Taiwan

Christina Chang (Project Director), Yinyu Fong (Project Manager)

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