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FUJITSU‘s new VI / Corporate Design

FUJITSU‘s new VI

Discipline: Communication

Discipline: Communication

The new Visual Identity from FUJITSU translates the brand promise “shaping tomorrow with you” into a unique visual design. The overall aim is to express the individual strength of FUJITSU – the cooperation with customers. Under these requirements the central design element, the “Response Module” was developed. It is applied to all materials and embodies the communication, dialogue-driven character of the ICT company. Since it was derived from the FUJITSU logo, this symbol along with the FUJITSU Sans corporate typeface significantly contributes to the unique brand presence.

Client / Manufacturer

FUJITSU

FUJITSU Ltd.
Tokyo, Japan

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Design

RED GmbH

Fujitsu Technology Solutions GmbH
München, Germany

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Design

FUJITSU

FUJITSU Ltd.
Tokyo, Japan

Masahiro Terauchi, Kimitaka Kato

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