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The premium brand Leica Camera has always been uncompromising in its dedication to quality, design and its focus on the beauty of simplicity. This stance is reflected in the newly developed Corporate Design for print media. The new communications platform picks up on the brand’s and its products’ focus on essentials. And, in utilizing compelling design elements, high-grade materials and an authentic speech, it creates a distinctive and powerful brand identity. The Corporate Design is fundamentally rooted in a creative style guide, which for the first time ever allows for an internationally consistent brand image.
Leica Camera AG
G2 Germany GmbH
Sabine Brinkmann (Senior Art Director), Felix Dürichen (CD Branding, Design), Sabine Weber (Senior Copywriter), Anita Stoll (CD), Maik Hofmann (Unitleiter)