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FRIENDS HAND CREAM / Cosmetics packaging

FRIENDS HAND CREAM
FRIENDS HAND CREAM
FRIENDS HAND CREAM
FRIENDS HAND CREAM
FRIENDS HAND CREAM

Discipline: Packaging

FRIENDS HAND CREAM
FRIENDS HAND CREAM

Discipline: Packaging

FRIENDS HAND CREAM is a fun, healthy and consumer-friendly design, which features a squirrel holding four different types of nuts with each corresponding ingredient. The packaging box is recyclable, made with non-laminated paper and printed in soy ink from an environmental-friendly aspect. Furthermore, the fresh green sprout-shaped additional accessory sticking on top of the squirrel’s head is a sensational and communication-provoking item which can also be put in the headphone jack for a cell phone. Part of proceeds from the sale of FRIENDS HAND CREAM will be elatedly donated to the “Forest for Life” campaign.

Simply cute and funny.
Packaging Design - selected by Dr. Alexander Schubert
The structure of this eye-catching packaging is very unique and very appropriate for its audience. The way the cute characters are incorporated as die cuts on a rectangular box is very nice. The use of matt colors on it is also great. Despite the cartoon-like nature of the characters, it has a very adult feel to it.
Jury Statement
Client / Manufacturer

NATURE REPUBLIC

Nature Republic
Seoul, South Korea

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Design

NATURE REPUBLIC

Nature Republic
Seoul, South Korea

Kim Tae Min, Kim Wan Tae

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