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Pre-release communication for the new Mercedes-Benz city van – Citan – at the Commercial Vehicle Fair RAI in Amsterdam. The challenge is to communicate and demonstrate all the benefits of the Citan without having it on site. The architectural concept of a Black Box is a perfect instrument to present a new vehicle and focuses on the dramatic and exciting presentation. Inside the Black Box, a full-size model of the Citan is impressively staged via 3D Projection Mapping by using five projectors and LED technology on three surfaces – the floor, a backdrop and a mock-up model of the van. The four-minute-long show attracts over 10,000 visitors.
PHOCUS BRAND CONTACT GmbH & Co. KG
Susanne Krebs, Frank Albert