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bewegen / Annual Report 2011

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bewegen
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Discipline: Communication

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bewegen

Discipline: Communication

The 2011 Annual Report, developed in a media-neutral manner and implemented along media-specific lines, aimed to address the four strategic target groups of the BMW Group, namely shareholders and investors, customers, employees and society. The yearbook attached to the annual report, which evolved from the image section, focuses on the target groups customers, employees and society to show what activities the BMW Group undertakes in the respective sectors.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

hw.design

hw.design GmbH
München, Germany

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