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1.8/32 / Camera lens

1.8/32
1.8/32

Discipline: Product

Discipline: Product

New ZEISS autofocus lens for mirrorless system cameras, designed for demanding photographers. High aperture and imaging excellence guarantee optimal results and considerable design freedom. The draft is based on an integrative design strategy and has been reduced to essential, functional elements. The lens shade, usually an accessory, has been seamlessly integrated into the lens. It appears as a “light catcher” without widening the basic lens body. The flush, fine satin-finished surfaces allow users to experience the precision inside. For two different camera mounts.

The production quality here is beyond that of most product design. The precision of the engineering is amazing. It does a good job of combining two different materials. In the end, it boils down to fine engineering and good ideas.
Jury Statement
Client / Manufacturer

Carl Zeiss AG

Carl Zeiss AG
Oberkochen, Germany

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Design

Phoenix Design

Phoenix Design GmbH + Co. KG
Stuttgart, Germany

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