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Hatziyiannakis / Confectionery packaging

Hatziyiannakis
Hatziyiannakis
Hatziyiannakis
Hatziyiannakis
Hatziyiannakis

Discipline: Packaging

Hatziyiannakis
Hatziyiannakis

Discipline: Packaging

We paraphrased the famous Marshall McLuhan expression, “the medium is the content”, in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn “outer-inner” game of illusions is played here, for the eyes of the consumer.

Client / Manufacturer

Hatziyiannakis Dragees

Hatziyiannakis Dragees
Athens, Greece

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Design

mousegraphics

mousegraphics
Athens, Greece

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