Hatziyiannakis
Confectionery packaging
Hatziyiannakis Dragees
We paraphrased the famous Marshall McLuhan expression, “the medium is the content”, in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn “outer-inner” game of illusions is played here, for the eyes of the consumer.
Client / ManufacturerDesign