HERZRASEN vs. HERZKLOPFEN
Client acquisition mailing
grasundsterne Werbeagentur und Corporate Publishing GmbH
Taking their inspiration from the 2012 UEFA European Championships, grasundsterne and Fibodruck surprised existing customers and potential new customers with a creative cross-media publication about passion. HERZRASEN vs. HERZKLOPFEN tells two stories, one starting at each cover, that meet in the middle. They address the different interests of the target audience and – thanks to the strategic use of special print techniques – celebrate a shared passion for exceptional design. The concurrent Facebook contest highlighted emotionally-charged scenes from the book to increase reach and circulation via the Social Web.
Client / ManufacturerDesign