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Samsung OLED TV Logo / Logo

Samsung OLED TV Logo
Samsung OLED TV Logo

Discipline: Communication

Discipline: Communication

The concept is light that is full of life and vitality, reflecting the characteristics of OLED (Organic Light Emitting Diodes). The “o'” stands for both “organic” in OLED and also the “o” in “originality of the design.” This originality is revealed by a non-standardized, flexible form. The product’s characteristics are emphasized in order to visualize the new concept-based OLED TV.

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Min-sung Kim, Tae-gyu Kim

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