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Hyundai Dept Voucher / Voucher package set

Hyundai Dept Voucher
Hyundai Dept Voucher

Discipline: Packaging

Discipline: Packaging

The design for Hyundai department store’s gift certificate package tries to express the identity of the department store as a luxurious, classy establishment in an understated way. As the certificates are often used as a gift of celebration or gratitude, a shopping bag that can be used as a gift box is included in the package. The shopping bag is also composed of three different pattern types to form a unified identity with the different certificate types. The pattern is an arrayed version of the letter “H”, forming a modernized version of the traditional tweed pattern in three variations, and is materialized through an embossing process.

Client / Manufacturer

Hyundai Department Store Co., Ltd.

Hyundai Department Store Co., Ltd.
Seoul, South Korea

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Design

idispartners

idispartners
Seoul, South Korea

Hyosun Jung, Hyeyun Choi

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