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MINI Pop-Up Store London / Brand store

MINI Pop-Up Store London

Discipline: Interior Architecture

MINI Pop-Up Store London
MINI Pop-Up Store London
MINI Pop-Up Store London

Discipline: Interior Architecture

Our task was to design a temporary MINI brand store in London Westfield Stratford, Europe’s largest mall, which will be open for one year only, focusing on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment. The store also showcases the latest in retail technology like the UK’s first 3D car configurator and an interactive mirror as well as subtle sound-, scent- and light installations.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

studio 38 GmbH

studio 38 GmbH
Berlin, Germany

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