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Eco Hankook Tire / Brochure

Eco Hankook Tire
Eco Hankook Tire

Discipline: Communication

Discipline: Communication

Hankook Tire’s Eco Motion Graphic Brochure introduces Hankook Tire’s eco-friendly products produced by a green manufacturing process as well as green materials. The motion graphic presents the performance and effects of eco-friendly tires (Kinegy Eco, Enfren Eco). The structure of the motion graphic was designed to narrate an eco-friendly story by using a circle shape of recycled paper that symbolizes Hankook Tire’s green tire technology. Also, this motion graphic tries to appeal to people of all ages, ranging from children to elderly people, with friendly and fun graphic elements.

Client / Manufacturer

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

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Design

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

Jihong Min, Joohyun Choi

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Design

Alfred Image Works

Alfred Image Works
Seoul, South Korea