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Occhio io 3d Movie / Image film

Occhio io 3d Movie

Discipline: Communication

Discipline: Communication

Occhio’s latest lighting generation “io 3d” beguiles with almost unlimited, three-dimensional mobility, the latest, fascinating LED technology and very simple, intuitive usability. The film developed by Martin et Karczinski brings the revolutionary product features tangibly alive in a magical way: an esthetically animated setting shows how the basic sphere element evolves step by step from its abstract form into the real product, the three-dimensional world of the lamp in different color and surface combinations, explaining function and features in a way that is playful and easy to follow.

This beautiful image film was created using very simple means. The use of light as a stylistic means lets the user delve into a harmonious world of colors and shows both the medium's and the object's full spectrum.
Digital Media - selected by Conrad Caine
Client / Manufacturer

Occhio

Occhio GmbH
München, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

Peter Martin (Creative Director), Simon Maier-Rahmer (Art Director), Chris Faber, Nastuh Abootalebi (Motion Design)

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Design

Sunday Digital GmbH

Sunday Digital GmbH
München, Germany