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The Capricho Day & Night product line is directed at girls aged 13 to 17 who are always on the lookout for the latest products and who follow fashion trends. The project presents the day and night duality and explores these moments through a contrast between white and black and illustrations with icons from the adolescent universe. There was a 21% sales increase for the lotions of the line and excellent spontaneous media coverage on the social networks. There were 1,300 “Likes” and more than 280 comments.
São José do Pinhais, Brazil
Brainbox Design Estratégico
Marcos Minini, Paula Ayres, Luciana Dettmer, Cristina Pagnoncelli, Elisa Ribeiro