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Capricho Day & Night / Cosmetics packaging

Capricho Day & Night

Discipline: Packaging

Discipline: Packaging

The Capricho Day & Night product line is directed at girls aged 13 to 17 who are always on the lookout for the latest products and who follow fashion trends. The project presents the day and night duality and explores these moments through a contrast between white and black and illustrations with icons from the adolescent universe. There was a 21% sales increase for the lotions of the line and excellent spontaneous media coverage on the social networks. There were 1,300 “Likes” and more than 280 comments.

Client / Manufacturer

O Boticário

O Boticário
São José do Pinhais, Brazil

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Design

BrainBox Design

Brainbox Design Estratégico
Curitiba, Brazil

Marcos Minini, Paula Ayres, Luciana Dettmer, Cristina Pagnoncelli, Elisa Ribeiro

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