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HOE POSITIEF BEN JIJ / Campaign

HOE POSITIEF BEN JIJ

Discipline: Communication

Discipline: Communication

Do you think when one is HIV infected it is one’s own fault? Do you think you can get HIV from kissing? What if it’s close to you, for instance at your work? The issue “HIV” is for many a reason to look the other way. Taboo and stigma predominate. The successful anti-stigma campaign “Hoe positief ben jij?” (“How positive are you?”) was launched. Shocking figures were converted to make an overwhelming difference in knowledge and attitudes. It is almost inevitable to look the other way. The Aids Fonds has a unique Dutch approach that ensures this issue remains high on the agenda, finances research, provides prevention and treatment for anyone affected by HIV and AIDS.

Client / Manufacturer

Aids Fonds

Aids Fonds
Amsterdam, Netherlands

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Design

ONLY

ONLY
Amsterdam, Netherlands

Jurren Sluiter, Laurine Verweyen, Janine Willems, Frank Mineur (Design), Krijn van Noordwijk (Photography), Ernst Reijseger (Music)

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Design

DE FRANSE KAMER

DE FRANSE KAMER
Amsterdam, Netherlands

Thomas Termaat (Account, Strategy, Creative Consultancy, Design), Sham Ramessar (Creative Partner, Creative Consultant)

Design

Hazazah

Hazazah
Amsterdam, Netherlands

(Production)