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UI for NEX-7 / Camera shooting UI

UI for NEX-7
UI for NEX-7

Discipline: Communication

Discipline: Communication

A trio of dials provides instant access to many settings, simplifying interface navigation. For dynamic range settings, the effect of camera mechanisms is illustrated, enhancing usability while enriching the shooting experience. Through well-thought-out design in usage-based customization, convenient viewfinder shooting and other details, Sony has redefined UI design in a premium camera.

This is very great. Feels right from the very first moment. Nice to see that someone isn’t following the trend of putting a touchscreen everywhere. It feels so good to touch the wheels which you can easily reach with your thumb. Everything that's important that you need to adjust to make a great picture. You have a nice viewfinder. Switches easily from viewfinder screen to larger screen. The product design it's a good feel. Moving a bit against the trend. It doesn't need to be showing. The digital interface has a nice look. Very simple, very clean. Modern and slick using colors or little colors just orange and white.
Jury Statement
Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

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Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Ayaka Tamura, Motoki Higashide, Nobuki Furue

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